Posts Tagged ‘Engagement’

Lessons from Barack, Inc.

By Heather • Jan 20th, 2009 • Category: Features, SMSG

In honor of President-elect Obama becoming President Obama, let’s look at what non-profits can take from his campaign. Contrary to your non-profit instincts, it doesn’t start with asking for money. Engage supporters, create a long tail, balance online and offline communication and give up some control. The money will follow.