Toolbox

So, by now, you know you need to communicate with donors, volunteers, board members, media and potential supporters online. The next step is to discover the most effective tools to spread the word. The following information is not at all meant to be a comprehensive list … but it is a starting place. If you discover a better resource, let us know — we’ll share with other non-profits.

E-Newsletters (Is this considered old-school online marketing now??)

Fundraising (Show me the money!)

Blogging (Plus 40 more hosting services via Mashable.)

Social Networks (More friends = bigger donor pool! What’s not to love?)

SMS/Mobile-Marketing (That’s just a fancy way of saying text-messaging.)

Reputation Monitoring (People are talking about you. Are you listening?)

Blog Search Engines (More listening tools.)

Crowdsourced Feedback (Opinions from the masses.)

Surveys (Go ahead. Ask. You know you want to.)

Video (Like the movies, only smaller.)

Photos (Not your typical Polaroid.)

Photo-editing Tools (Your pictures … only prettier.)

Social Bookmarking (What’s everyone else is reading?)

Online Chat (IM-ing makes a comeback.)