Archives for the ‘SMSG’ Category

Lessons from Barack, Inc.

By Heather • Jan 20th, 2009 • Category: Features, SMSG

In honor of President-elect Obama becoming President Obama, let’s look at what non-profits can take from his campaign. Contrary to your non-profit instincts, it doesn’t start with asking for money. Engage supporters, create a long tail, balance online and offline communication and give up some control. The money will follow.



Game On

By Heather • Jan 13th, 2009 • Category: Lead Story, SMSG

Game on. For me, that’s one of the most memorable lines from the West Wing. What’s that got to do with social media? As I see it, there are more than enough so-called social media experts. I say enough talking. How about some doing? So, this is my new project — and I hope you’ll join me on this crazy adventure. We’re going to build a resource to help non-profits navigate the world of social media and online communication.