Archives for the ‘Features’ Category

Socializing With

By Heather • Jan 25th, 2009 • Category: Features, Socializing With

Note: This is the first in an ongoing series profiling how non-profit organizations — of varying sizes, locations and missions — are incorporating social media. The goal is to share lessons, spark dialogue and share ideas among non-profits.
In case you missed it, Friday was a big day in the relatively new world of social media [...]

Lessons from Barack, Inc.

By Heather • Jan 20th, 2009 • Category: Features, SMSG

In honor of President-elect Obama becoming President Obama, let’s look at what non-profits can take from his campaign. Contrary to your non-profit instincts, it doesn’t start with asking for money. Engage supporters, create a long tail, balance online and offline communication and give up some control. The money will follow.