Archives for the ‘Action Items’ Category

Think Before You Act

By Heather • Jan 27th, 2009 • Category: Action Items

My mom used to tell me that I should think before I speak. As communicators, we need to think before we act. Someone is probably telling you to start a blog or a Facebook page. They may be right … or not. If you don’t know what you’re trying to accomplish, how do you know what tools to use? Before you go postal trying to keep up with all the bells and whistles, try POST — a strategic approach to social media.

Selling Hope

By Heather • Jan 20th, 2009 • Category: Action Items

As Seth Godin reminds us, marketers are actually selling hope — not just products. Use social media to remind donors that their contributions provide this much-needed hope to those most in need.