Author Archive

Think Before You Act

By Heather • Jan 27th, 2009 • Category: Action Items

My mom used to tell me that I should think before I speak. As communicators, we need to think before we act. Someone is probably telling you to start a blog or a Facebook page. They may be right … or not. If you don’t know what you’re trying to accomplish, how do you know what tools to use? Before you go postal trying to keep up with all the bells and whistles, try POST — a strategic approach to social media.



Socializing With Change.org

By Heather • Jan 25th, 2009 • Category: Features, Socializing With

Note: This is the first in an ongoing series profiling how non-profit organizations — of varying sizes, locations and missions — are incorporating social media. The goal is to share lessons, spark dialogue and share ideas among non-profits.
In case you missed it, Friday was a big day in the relatively new world of social media [...]



Selling Hope

By Heather • Jan 20th, 2009 • Category: Action Items

As Seth Godin reminds us, marketers are actually selling hope — not just products. Use social media to remind donors that their contributions provide this much-needed hope to those most in need.



Lessons from Barack, Inc.

By Heather • Jan 20th, 2009 • Category: Features, SMSG

In honor of President-elect Obama becoming President Obama, let’s look at what non-profits can take from his campaign. Contrary to your non-profit instincts, it doesn’t start with asking for money. Engage supporters, create a long tail, balance online and offline communication and give up some control. The money will follow.



Social Media Auction

By Heather • Jan 19th, 2009 • Category: Fundraising

How many events have you attended that incorporate silent and/or live auctions? Probably one too many. Why not add a social media twist to the traditional auction? See how one woman created a virtual auction and raised more than $6,000 and learn how to create your own.



Game On

By Heather • Jan 13th, 2009 • Category: Lead Story, SMSG

Game on. For me, that’s one of the most memorable lines from the West Wing. What’s that got to do with social media? As I see it, there are more than enough so-called social media experts. I say enough talking. How about some doing? So, this is my new project — and I hope you’ll join me on this crazy adventure. We’re going to build a resource to help non-profits navigate the world of social media and online communication.