Social Media Auction

By Heather • Jan 19th, 2009 • Category: Fundraising

How many events have you attended that incorporate silent and/or live auctions? Probably one too many. Why not add a social media twist to the traditional auction?

That’s just what Jennifer Leggio (aka @mediaphyter for those of you on Twitter) did to raise money for Team in Training — the fundraising arm of the Leukemia and Lymphoma Society — this past summer. She organized an online auction of social media experts — including the likes of Chris Brogan, Geoff Livingston and Aaron Strout. By the end of the nearly two-week “event,” Jennifer raised $6,582.51.

If you’ve developed a community of followers, you, too, can organize somthing like this. One benefit: This won’t require nearly as much time as organizing a traditional auction. (Just think of how much time you’ll save by not making countless trips to pick up baskets, gift certificates and other goodies.)

Some questions to get you started:

  • What are your followers interested in? As in, what would they be willing to spend money on?
  • Who do you know that can offer these types of services?
  • Can you offer something buzz-worthy that will pique potential donors’ interest?
  • Who can you enlist to help cross-promote the event? Will other bloggers help you in your endeavor? Don’t be afraid to ask.

Are you ready to try an auction? Leave your ideas in the comments. And, if you’ve done this before, feel free to share tips to help others be successful.

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2 Responses »

  1. I thought I knew everything there is to know about this thing, but seems we are never to old to learn..;)

  2. You see, I’ve developed a step-by-step, fill-in-the-blanks firnnausidg system that takes care of everything, so you can relax and enjoy the show and put money in the bank. In fact, the Fundraising Magic program is so popular and successful that my show tours have been selling-out every season since 1996!

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