Game On

Game on. For me, that’s one of the most memorable lines from the West Wing. What’s that got to do with social media? As I see it, there are more than enough so-called social media experts. I say enough talking. How about some doing? So, this is my new project — and I hope you’ll join me on this crazy adventure. We’re going to build a resource to help non-profits navigate the world of social media and online communication.


Action Items

Think Before You Act»

My mom used to tell me that I should think before I speak. As communicators, we need to think before we act. Someone is probably telling you to start a blog or a Facebook page. They may be right … or not. If you don’t know what you’re trying to accomplish, how do you know what tools to use? Before you go postal trying to keep up with all the bells and whistles, try POST — a strategic approach to social media.


Social Media Auction»

How many events have you attended that incorporate silent and/or live auctions? Probably one too many. Why not add a social media twist to the traditional auction? See how one woman created a virtual auction and raised more than $6,000 and learn how to create your own.